Best Social Media Marketing Tips – Did you know that 3.5 billion people use some form of social media? This is equivalent to 45% of the world’s population. When you look at the data coming from the United States, the numbers are even more interesting.
According to Pew Research, 72% of Americans use some form of social media, and most of those users fall into the 18-29 and 30-49 age group. But, the number is also growing among baby boomers and people over 60.
Best Social Media Marketing Tips
It cannot be denied that social networks are becoming more and more popular. However, the way people use social media has evolved. At first, it was used as a way to connect with friends and family. Today, users connect not only with people they know, but also with companies and brands. Social media has also become a way to discover and learn new things.
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In fact, studies show that 54% are so-called Social Browsers – people who use social networks to fill their free time and use social networks to look at things, not to install them – use social networks to research products .
Instagram is a great example of how important it is for your small business to get out on social media. Instagram has more than 1 billion monthly users, and today, 90% follow at least one company, but most visit at least one brand and one a day.
Meanwhile, on a social network like Pinterest (which has over 300 million monthly users, by the way) 83% of its weekly “pinners” made a purchase based on pins they saw on stage.
These are just a few examples, but you will find similar practices on other social media platforms.
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In fact, people are using social media to connect with brands and buy their products and recruit people. So, in addition to creating a social media account for your brand, you need to create the right social media strategy for each of your social media contacts.
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The first of our 14 social media marketing tips is to create a social media marketing strategy. With the right social media marketing strategy for your brand, you can start doing the right thing for your audience and evaluating content. No trial and error and wasting time trying to figure out what your followers want to see.
When you have a marketing plan in place, your results will be better and faster because you know exactly where to go with your content. But how exactly do you create a social media marketing strategy? Here are three main steps to do this:
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It is an important aspect that is ignored by many types of truth. Finding your own voice as a business can really take your business to a new level. So think about your brand and how you want to connect with your audience.
One of my favorite tips is to think about your personality type. Ask yourself how your brand looks and behaves.
Is he friendly, funny, soft, young, mature, serious, cute, affectionate, loving, talkative? Giving your brand personality will make it easier to stand out and easier for you – and others – to relate to.
Of course, you don’t have to describe these feelings with words. You should write it down for your own reference, but your company’s values will be reflected in the content you share and the images and words you use. That’s called marketing!
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Make sure your brand is new, modern and fresh. Your communication should be the same. On the other side of the coin, if your business is official and professional, using buzzwords is inappropriate.
The same applies to the videos and photos you share. If your brand is light and fun, you can share memes and gifs from time to time related to your niche. However, if you’re a more serious sign, sharing a meme can feel fake and out of place.
If you own a hair salon and you know your brand is classic and special, your photos should look classic and special. If you’re sharing a before and after photo, you want a clean, nice photo. Keep it simple and elegant.
Integrity is about showing your values and being true to them. It’s also about not trying to be perfect all the time. People can see this and not want to associate with you. On social media, businesses are just like any other user and will only attract followers if they are genuine, interesting and approachable.
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Defining your target audience makes it easier to communicate your brand. Let’s say you offer online courses to teach singing to beginners. When you know your audience is startups, you can understand their biggest concerns, what they struggle with, etc.
Having a clear picture of your ideal audience also makes it easier for you to understand where these people are. After all, you don’t want to spend time creating a marketing plan and constantly posting on social media if your ideal customers aren’t engaged on that social media, right?
Check the audience data for any ad to make sure you have an audience. Your goal should be to use at least one social media platform to promote your business. If you’re using more than one, you need to make sure you have a specific ad campaign for each one because you’ll be talking to different audiences about each one. Social media marketing is complex. It is NOT a one and done thing.
Many small businesses are frustrated because they don’t see good results when they post on social media, and that’s because they haven’t set clear goals beforehand. They don’t know what they hope to achieve, so they can’t measure their progress.
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The point of having a plan is to better define your brand, audience, and message so you can plan what you’re going to share in advance. If one of these parts is missing, you’ll feel lost or like the work you’re doing isn’t getting real results.
Your goal can be anything from increasing brand awareness to increasing sales. Choose a goal and then consider the right metric to measure it. In other words, how do you know you’ve reached your goal?
For example, let’s say your goal is to increase brand awareness (get more people to know about your brand). In this case, your goals might be:
It is not necessary to have all these goals, but present at least three goals that can be measured. Once you set up these maps, you’ll know what you need to do to hit those numbers.
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By the way, if you need a step-by-step guide on how to start your plan, check out this previous post that has some great tips on how to create a social media plan.
If there’s one thing that’s really helpful when it comes to social media marketing, it’s a content calendar. I know, I’m a small business owner. You can get lost in everything you have to do. It’s easy to forget to post or leave comments, especially if you don’t have time to sit down and think about your work.
So having a social media calendar is a great way to track your ideas so you can create content more easily. The content calendar also makes it easy to plan for big events and holidays like Christmas, Father’s Day, Mother’s Day, etc.
The best way to do this is to plan everything at least a month in advance. Set your content schedule, choose the best days to post, and decide which social media channels you’ll post on. Then write the topics for each content section each day.
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The first plan also allows you to collect your social media ads. For example, if you have an online store, you can take all the photos of your products and edit them all in one afternoon. Then you can sit down to brainstorm and organize your posts another afternoon. Within two days, you can have all of your months content ready. Even if you don’t schedule posts, you can set a reminder on your phone so all you have to do is log in and hit print.
Want help building something like this for your own business? Check out this post and learn how to create an informative calendar in just a few steps.
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