Does Facebook Advertising Work For Small Businesses – Social media marketing is an effective way for businesses of all sizes to reach potential customers and prospects. People discover, learn, follow and buy from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Good social media marketing can bring tremendous success to your business, create dedicated brand advocates, and even generate leads and sales.
Social media marketing is a form of digital marketing that uses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires a development strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising where you can pay to expose your business to a large number of highly targeted users.
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With such widespread use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
The larger and more engaged your audience is on social media, the easier it will be to achieve your marketing goals.
As for the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are the things they all have in common:
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Now that you know the basics of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is a roadmap for executing your strategy. It puts a structure around your efforts so you can measure your success and make sure you’re using your resources wisely. How to create your social media marketing plan:
Ready to get started with social media marketing? Here are some social media marketing tips to get your social media campaigns up and running.
In line with other areas of online marketing, content is paramount when it comes to social media marketing. Make sure you post regularly and offer really valuable information that your ideal customers will find useful and interesting. This includes:
It also means using the many different formats that social media has to offer, including images, videos, stories, live streams, online stores, and more.
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Using social media for marketing allows your business to project your brand image across various social media platforms. While each platform has its own unique environment and voice, your company’s core identity, whether it’s friendly, fun, or trustworthy, should remain consistent.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to be aware of who is engaging with your content and engage – reply to comments, like, share and comment on their posts, host live streams, ask real-time polls and questions to spark discussions and repost other people’s content.
Don’t let anyone tell you that Instagram is the most visual social media platform. They all are! If you want to stand out in someone’s feed, accompany your posts with attractive images – photos, illustrations, text turned into art. Content creation tools like Freepik and Canva have templates and features that allow you to quickly create images that look professional, feature your logo, and align with your brand.
Social media is a crowded place, so if you want to engage your audience, you need to post good content regularly. The secret to this? The Three R’s:
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We’re always looking for ways to show up in other people’s feeds, but we forget that we can get value from our own. Track your competitors so you can keep an eye on them, get ideas you can adapt to your strategy, and identify gaps you can fill. Follow influencers to stay ahead of trends and educate yourself. Follow brands that share your values or have good content strategies for inspiration and out-of-the-box ideas.
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool to help you measure your most successful social media marketing techniques as well as determine which strategies are best to abandon. Attach tracking tags to your social media marketing campaigns so you can properly monitor them. And be sure to use analytics within each social platform for even better insight into which of your social content performs best with your audience.
Among the many reasons for advertising on social media is that it is a very cost-effective way to expand your reach. If you play your cards right, you can get your content and offer in front of a large audience at a very low cost. Most social media platforms offer incredibly detailed targeting options so you can focus your budget on exactly the types of people most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:
Speaking of Facebook ads, how is your account really doing? Find out with our free Facebook Ad Performance Evaluator.
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a quick overview of each — its user base, main vibes, pros, cons, and content types.
Here you can get a comprehensive look at each platform: the biggest, the baddest, the most popular social media platforms and how to use their power.
Facebook is the largest social media platform globally, as well as one of the largest local business directories. People of a wide range of age groups use it to communicate with friends and family, join groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform for:
Organic reach on Facebook is limited, so if you want to generate leads or find a new audience, Facebook advertising is your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can upload videos to your channel; share, comment and like other videos and follow other accounts you like. Additionally, you have a curated feed of recommended videos on your home page. The key to social media marketing on YouTube is not about trying to “go viral”, but about adding value. It’s best for:
Although it arrived on the scene years after LinkedIn and Twitter, Instagram quickly surpassed these platforms, reaching one billion monthly active users in 2018. It is popular for its various content formats, including posts, stories, lives, columns and IGTV. People use Instagram to follow influencers and brands they buy from that support their personal values. Create your Instagram bio, then use it to:
The cost of Instagram ads is generally higher than on Facebook, but the good news is that the organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning and core values. So, in addition to using it to network, find leads, and share industry insights, it’s also a great place to express your company culture and build your personal brand alongside your company brand. There are tons of LinkedIn business page features that you can take advantage of, so be careful when creating your page. LinkedIn is a great platform for:
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Twitter is a beautifully tangled web of quick thoughts, useful tidbits, and energetic discussions. You should be regularly active on all social media platforms, but this is especially important here. Many people use Twitter to get news, follow brands and get customer support. Be sure to retweet when a customer has something good to say about you, and don’t forget to answer people’s questions whenever possible. For effective social media marketing on Twitter, you can:
Snapchat isn’t just for teenagers. Its largest age group (75%) ranges from 13-34, and with Snap Maps, geofilters and a partnership with Gannett, it’s more locally focused than you might think. While you can’t build relationships on the platform, you can build an audience through fun photos and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform ever, taking just five years to reach one billion monthly active users. Although it is known for dance, there are countless popular categories on the platform that continue to grow. Companies are finding ways to use it as a marketing channel, but just remember, the primary reason people use TikTok is for entertainment, so make sure your videos match that. Use TikTok to:
You can find our roundup of the best social media marketing courses here, but these are, of course, our favourites. Use them to grow your social media presence through organic and paid methods.
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LOCALIK’s Social Media Marketing Lab contains a wealth of information and ideas to suit any business, whether small or large, local or national, starting from scratch or looking to improve.
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