Examples Of Social Media Marketing – Social media provides a great platform to take your business or brand to the skies. Although winning big customers on social media is a difficult task, we are not saying that it is impossible. With the right strategies and marketing campaigns, you can dominate the world of social media and definitely see great results.
Simply put, a social media campaign is a systematic effort to increase user interest, awareness, and loyalty toward a brand or business using social media channels.
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Social media marketing campaigns help you achieve quantifiable results with the help of strategies planned for a specific audience. Brands can use Instagram, Twitter, Facebook, LinkedIn, YouTube, Pinterest and many other platforms to run such social media campaigns.
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There are many social media platforms available for your brand’s social media marketing. The best way to get inspiration is to look for examples of other brands’ social media campaigns. So, to improve your social media strategy, we have listed some trending examples of social media marketing here. let’s see –
There are social media marketing strategies that work for every brand and guarantee their success. Strategies such as sharing, inviting rich user-generated content, spreading social awareness, or simply using trending technologies and making rich and smart use of social platforms’ functionality.
Here, today, we are talking about 5 social media marketing campaigns done perfectly right. From the brands we know, the technology we use, the things we connect with and the things we see online, not only that, but also the places we travel and the social causes we embrace, we’ve included 5. Unique brands taking the social media marketing game by storm –
A classic example of social media marketing campaigns is Apple. With its #ShotOniPhone social media campaign, Apple aims to increase user engagement and empower its customers for brand marketing. Users must use the hashtag accompanying their social media posts to enter this user-generated content campaign.
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The brand uses the hashtag to highlight improvements in camera features and functionality with each new variant of the phone, and the brand allows its customers to do this themselves by sharing photos taken on their iPhones.
Apple today empowers its customers to create massive user-generated content through successful user-generated content campaigns. Original and creative content from brand clients has benefited Apple immensely.
With minimal marketing effort and investment and maximum social recognition, Apple has classically created hashtag campaigns with #ShotOniPhone, #ShotOniPhone6, #ShotOniPhone7 and more.
To celebrate National Pet Dental Health Month, Pedigree Australia also took the opportunity to launch a Dog Selfie social media campaign, the Dentalix app. The entire initiative aims to raise awareness about pet dental health.
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The whole campaign is aimed at improving the health of pets, especially their dental health and hygiene. His goal was to bring owners and dogs closer together through the act of clicking selfies.
Dog Selfie App (known for clicking pictures) is aimed at clicking dog selfies. Therefore, attention-grabbing clicking sounds were used to help dogs focus when taking selfies.
The brand has set up an active social hub on its website, showcasing all selfies uploaded to social media using #HOLLYWODselfie. This ultimately took user engagement to the next level.
As part of its social media marketing campaigns, Global Breast Cancer took a simple and innovative approach with its #KnowYourLemons campaign. This campaign was conducted to spread awareness about female breast cancer and its various signs and symptoms.
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Using a cleverly designed image using a lemon to represent the different symptoms of breast cancer, Global Breast Cancer taught women about the 12 different symptoms of breast cancer. This campaign brilliantly informed women that lumps are not the only symptom of breast cancer.
Here, the campaign is based on the quiet and subtle idea of moving away from the rules of breast censorship and instead guiding women who use lemons to get breast exams so that they don’t ignore the signs that indicate possible breast cancer.
This social media marketing campaign encouraged women to look for lesser-known warning signs and seek medical attention if they experience persistent physical symptoms in their breasts.
Reaching 7.3 million people in just 3 Facebook posts, #KnowYourLemons struck a balance between playful and serious using a simple yet striking visual, using lemons. At the same time, the campaign also included the theme of awareness and created a platform for people to share their thoughts and experiences.
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In November 2016, Airbnb publicly acknowledged the prevalence of racism on its platform and took steps to eliminate it. It didn’t take long to start a full social media campaign called #WeAccept to stamp out the widespread discriminatory practice. The campaign received a great response from the audience, both positive and negative.
This campaign aims to create an environment free from any form of discrimination based on caste, religion, nationality, caste, gender, disability, sexual orientation or age.
Airbnb’s #WeAccept campaign strongly responded to the US government’s February 2017 travel ban on seven Muslim-majority countries, calling for no-negotiations at all costs. The campaign helped Airbnb publicize its values, but turned the issue into a practical opportunity for refugee relief initiatives.
Through this incredible campaign, Airbnb has turned its collective commitment into a global #WeAccept campaign, and is moving the conversation around the sensitive but critical issue of acceptance and inspiring action.
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As a brand, Airbnb has always been about quality hospitality and services, and the brand has upped its social game tremendously.
BuzzFeed’s Tasty is a series of fun and flowy short videos that teach you how to make quick and easy recipes.
Delicious food video content has emerged on Facebook, and the “Delicious” social media marketing campaign aims to create addictive food recipes for viewers. These videos serve as instant shows for a social media-savvy generation. These videos, which are less than a couple of minutes long, provide users with delicious recipes.
Built primarily for Facebook, BuzzFeed’s Tasty has amazing social media analytics. Her videos have garnered millions of views, 100 million Facebook fans, 2000+ food video recipes and an impressive reach of 500 million monthly users.
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Tasty Videos is optimized and optimized for Facebook’s AutoPlay feature that starts playing videos without sound. Here the sound is not important for watching the video. Today, when it is known that Facebook’s algorithm favors video content over other types of content, BuzzFeed with Tasty took this idea and created “short and sweet” videos for viewers who are craving tasty food!
This social media marketing campaign is about Make-A-Wish Disney. Simply put, this campaign is a partnership effort between Make-A-Wish Foundation and Disney, where both are pioneers in their fields and both touch hearts with their stories and messages.
The Make-A-Wish Foundation is known for its heartwarming stories. The foundation has partnered with Disney to bring great success to their user-generated content campaign. The two businesses came together for a common cause and stepped up their efforts to spread the word and double their audience in one go.
The #ShareYourEars social media marketing campaign asked viewers to share a photo of themselves wearing Mickey Mouse ears with the hashtag #ShareYourEars in the caption, and for each such post, Disney Parks donated up to $1 million to Wish. the truth!
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This social media campaign saw so much user engagement that Disney doubled the original amount it had originally planned to donate. The #ShareYourEars campaign far exceeded its originally planned success rate due to high user engagement from followers of two unique brands.
Starbucks UK launched the #WhatsYourName campaign in February in partnership with Mermans, an organization that supports gender diverse youth and transgender people. The campaign combined social media engagement and TV ads aimed at encouraging people of all genders to respect their chosen names.
Writing your name on the side of the cup is a well-known aspect of the Starbucks experience, and this campaign is inspired by that. It’s a popular feature of Starbucks that honors the customer’s preferred name.
This Starbucks campaign asks users on social media to use the hashtag #WhatsYourName, making it a truly motivating campaign. They also asked users to post pictures of mermaid tail cookies. This will, in turn, help raise funds for Mermaids using the campaign hashtag.
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The campaign used the most traditional advertising methods, such as television, to generate buzz on social media. But did the campaign have an emotional and real impact? Starbucks is leading the campaign with a clear hashtag with its values.
Spotify is a popular music streaming and media service provider. Since 2017, he has listed the most listened to songs, artists and
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